Die Anmeldung endete am 12.10.2026 um 23:59 Uhr.

Understanding consumer behavior, from selecting, purchasing, and using to disposing of goods or services, is essential for effectively managing retailers' marketing strategies. In the context of sustainability, these behaviors become even more complex as socio-political pressures, ethical considerations, and environmental concerns shape consumer decision-making. ‘Sustainable Consumer Behavior in Retailing’ examines how retailers can encourage more sustainable consumption choices, for instance through store design, nudging or social influences. Additionally, the course fosters a discussion on trends such as circular economy approaches, consumption reduction, shifts in dietary patterns etc. and retailers’ role in the transition. Through a combination of theoretical insights and practical examples, students will develop an understanding of the mechanisms that shape consumer behavior in retail and how these can be leveraged to drive more sustainable consumption. The course begins by building an understanding of consumer decision-making processes, with a particular focus on retail environments. This is followed by an overview of how retailers can either support or hinder sustainable consumption choices. Finally, students will gain an in-depth understanding of how retailers across various sectors apply theoretical knowledge to foster sustainable behavioral change.

• Understanding consumers' decision-making processes, particularly in the context of sustainable consumption in retail settings
• Understanding how retailers can influence or hinder sustainable choices (e.g., through choice architecture and social influences)
• Applying theoretical knowledge to understand, analyze, and critically reflect on retailers' strategies for fostering sustainable behavioral change

Weitere Informationen zur Lehrevaluation: https://www.leuphana.de/lehre/qualitaetsmanagement/evaluation/lehrveranstaltungsevaluation.html