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Platforms have become one of the dominant ways of organizing in contemporary capitalism. Nowadays, it is practically impossible for media and cultural professionals not to come into contact with platforms. Whether as product platforms such as Spotify or Netflix or as AI-based production platforms such as Dall-E (for images) or ChatGPT (for text) - platforms are inscribing themselves into our cultural practices as intermediaries and infrastructures. This makes them new cultural mediators, for example when they algorithmize recommendations or impose new exploitation concepts on cultural creators and consumers. New cultures of media and cultural production, reception and circulation are thus emerging on, with and through these platforms. The seminar deals with platforms in various media and cultural fields (art, music, film, journalism, games, literature, etc.) and critically examines business models, logics of datafication and algorithmic recommendations. Students deal with the cultural practices of media and cultural professionals and creatively and exploratively discuss how platforms change the media practices of cultural professionals in a group project.

The aim of the seminar is to acquaint students with how platforms operate in the cultural sector and how they interact with the everyday practices of cultural producers.

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