Dates
| weekly | Monday | 12:15 - 13:45 | 06.04.2026 - 10.07.2026 | C 11.308 Seminarraum |
Curriculum context
Ko-Referat (10%)
Test (50%)
Resit date: No resit date will be offered to this assessment, because it is didactically inseparably connected with one of the associated courses. A resit will only be possible, if the module is available again.
Organizational information
Registration
Registration ends 07.4.2026 at 23:59 h
Persons
Content
The seminar introduces marketing theories that explain consumer behavior and decision-making, with a particular focus on their relevance for sustainable consumption. Students examine how these theoretical frameworks can be used to foster more sustainable consumer behavior and to identify drivers as well as barriers of sustainable choices.
An additional emphasis is placed on critical reflection: students analyze the usefulness and limitations of different theories and discuss the ethical and practical implications of applying marketing concepts to sustainability challenges.
Students will gain knowledge of key marketing theories to better understand consumer behavior and its relevance for sustainable consumption. They will learn to critically assess the usefulness and limitations of these theories and reflect on their ethical implications. In addition, students will be able to apply theoretical insights to real-world sustainability challenges.
Evaluation
Further information on teaching evaluation: https://www.leuphana.de/en/teaching/quality-management/evaluation/course-evaluation.html