Dates
| weekly | Tuesday | 12:15 - 13:45 | 12.10.2026 - 29.01.2027 | C 40.255 Seminarraum |
| single appointment | Tu, 16.02.2027, 12:15 - Tu, 16.02.2027, 13:45 | C 14.202 Seminarraum | Test |
Curriculum context
Test (50%)
Resit date: No resit date will be offered to this assessment, because it is didactically inseparably connected with one of the associated courses. A resit will only be possible, if the module is available again.
Organizational information
Registration
Registration does not begin until 02.10.2026 at 08:00. It ends on 12.10.2026 at 23:59.
The registration is restricted to the following fields or courses of study:
- Masterprogramm Sustainability: Sustainability Science: Entrepreneurship, Agency and Leadership / alle Semester
- Masterprogramm Sustainability: Nachhaltigkeitswissenschaft - Sustainability Science / alle Semester
Persons
Content
Within the scope of this course, the students will discuss the potential contributions of consumers to sustainable development. Based on established theories in the field of sustainable (consumer) behaviour, the students will develop own concepts to strengthen sustainable consumer behaviour and will learn to evaluate further develop existing concepts for strengthening sustainable consumer behaviour (and breaking habits of unsustainable consumer behaviour).
Main contents of the seminar are:
- The role of sustainable consumption in sustainability transitions.
- Theories and concepts of sustainable consumption
- Barriers and facilitating factors of sustainable consumption
- Concepts for the promotion of sustainable consumption
As a result of this course, the students should be aware of common causes of (un)sustainable consumption behavior. They are able not only to explain (un)sustainable consumer behaviour, but also to develop concepts for promoting sustainable consumption using concrete examples and to evaluate existing concepts.
Key reading:
Jackson, T., 2005. Motivating Sustainable Consumption, Surrey.
Further literature (selection):
Balderjahn, I., 2021. Nachhaltiges Management und Konsumentenverhalten. UTB, München.
Hassan, L., Shiu, E., Shaw, D., 2016. Who Says There is an Intention-Behaviour Gap? Assessing the Empirical Evidence of an Intention-Behaviour Gap in Ethical Consumption. Journal of Business Ethics 136, 219–236.
Jacobs, K., Hörisch, J., 2021. The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany. Business Strategy & the Environment (John Wiley & Sons, Inc).
Petersen, L., Hörisch, J., Jacobs, K., 2021. Worse is worse and better doesn't matter?: The effects of favorable and unfavorable environmental information on consumers’ willingness to pay. Journal of Industrial Ecology 25, 1338–1356.
White, K., Habib, R., & Hardisty, D. J. 2019. How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83: 22-49.
Evaluation
Further information on teaching evaluation: https://www.leuphana.de/en/teaching/quality-management/evaluation/course-evaluation.html