Dates
| every 14 days | Monday | 08:15 - 11:45 | 19.10.2026 - 29.01.2027 | C 14.102 a Seminarraum |
Curriculum context
Final pitch presentation + Q&A (oral examination) (30%)
White Paper (20%)
Resit date: No resit date will be offered to this assessment, because it is didactically inseparably connected with one of the associated courses. A resit will only be possible, if the module is available again.
Organizational information
Registration
Registration does not begin until 02.10.2026 at 08:00. It ends on 12.10.2026 at 23:59.
The registration is restricted to the following fields or courses of study:
- Leuphana Bachelor / Major International Business Administration & Entrepreneurship / alle Semester
- Leuphana Bachelor / Major Studium Individuale / alle Semester
- Leuphana Bachelor / Minor Studium Individuale / alle Semester
This course belongs to the cluster "IBAE_M&E Digital Age".
In this cluster, you have one choice during the lottery phases.
Persons
Content
This seminar is a theory-based, yet interactive course designed to equip students with the knowledge and skills to develop a sustainable platform-based business model. Drawing from the key insights from the books "The Platform Business Navigator" and "Sustainable Business Model Design" this course offers a hands-on approach to understanding and creating value in the digital economy. Over the span of six double sessions, students will explore opportunities for sustainable value creation, platform design, monetization, scaling, and managing digital platforms.
In this class, students will also actively engage with AI models such as ChatGPT to support the ideation and creativity process in building a platform business model. Together, we will critically assess and discuss the use of AI for building a sustainable platform business model.
In line with our engagement in the PRME initative, this course draws on the I5 Playbook (https://www.i5playbook.org). Business leaders are undeniably one of the most important agents to create sustainable positive development for the world. In the wake of a global pandemic, rising inequalities and environmental disasters, it has become increasingly clear that leaders with a holistic skillset are in scarce supply. These humanitarian catastrophes have surfaced ‘wicked problems’ where no predefined methods exist to solve these transnational challenges and where the call for novel innovative solutions, and ‘minds-on/hands-on’ multi-disciplinary approaches are critically in demand. Today, there is an urgent need for world leaders who can leverage interconnected, dynamic and holistic skills to tackle the global challenges society faces. Therefore, this course implements the I5 principles:
1. Make learning Meaningful
2. Facilitate Active Engagement
3. Design for Iteration
4. Develop supportive Social Interaction
5. Foster Joy and Well-being
By the end of this course, students will be able to:
1. Understand the core principles of platform economics and digital business models.
2. Identify and leverage opportunities for value creation in digital platforms.
3. Design sustainable and scalable platform-based business models.
4. Develop monetization strategies for digital platforms.
5. Manage and scale digital platforms effectively.
Evaluation
Further information on teaching evaluation: https://www.leuphana.de/en/teaching/quality-management/evaluation/course-evaluation.html